Maxifier has announced the appointment of Bruce Broadbent as UK sales manager.
Broadbent will aim to support the growth of the advertising technology provider in his new role.
He said: “As a company that is focused on premium, Maxifier is in a great position to help publishers increase the value of their inventory. In a very cluttered, undifferentiated technology market, Maxifier offers something very different and this was a big attraction in joining the business.”
Stuart Colman, managing director for EMEA at Maxifier, commented: “Premium inventory is where true value lies for a publisher. As we offer one of the few technologies that has been developed to support this, it is important for Maxifier to remain at the forefront of this space. Bruce’s experience with premium publishers, as well as his strong background in technology sales, makes him the ideal candidate to help us to continue to do so.”