16 November 2012 - 12:38pm | posted by | 0 comments

ŠKODA to sponsor Smooth Radio’s breakfast show

ŠKODA Rapid is set to sponsor Smooth RadioŠKODA Rapid is set to sponsor Smooth Radio

ŠKODA is set to become the new sponsor of Smooth Radio’s breakfast show, as it looks to promote the new ŠKODA Rapid family car.

The three month sponsorship, negotiated by MediaCom, will begin on 19 November and will include advertorials to promote the USPs of the car.

John Walker, director of Real and Smooth’s creative solutions team, said: “We’re looking forward to working with ŠKODA to promote its new model at a time of day when in-car listening is high. The mix of sponsorship credits and advertorials will give both recognition of the new ŠKODA Rapid and further information about its USPs.”

The deal is said to be worth a ‘significant’ six figure sum.

Helen Bainbridge, national communications manager at ŠKODA, added: “We are really excited to be partnering with Smooth radio for this campaign. The perfect audience fit is vital to deliver brand awareness and consideration of ŠKODA Rapid, the newest member of the ŠKODA family.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...