16 November 2012 - 9:35am | posted by | 0 comments

JD Williams appoints McCann Manchester for Jacamo

JD Williams appoints McCann Manchester for JacamoJD Williams appoints McCann Manchester for Jacamo

JD Williams has announced the appointment of McCann Manchester to handle brand strategy and creative for menswear brand Jacamo.

The first thing that McCann Manchester will do is reposition the brand, before creating a multi-channel campaign.

Alison Forbes, head of brand for menswear at JD Williams, said: “We’re really excited about working with McCann. Their pitch got to the heart of our brand and they weren’t afraid to challenge us. They also presented some great ideas across all channels that we can’t wait to bring to life.”

Marcus Hadfield, group director at McCann Manchester, added: “We’re thrilled to work with Jacamo. It is such a brilliant business and the expansion into physical stores is especially exciting. We are really looking forward to reinvigorating the brand with Alison and her team.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Green Party | #ChangeTheTune

01/05/2015
When every other political party seems so similar, it’s...

Chrisad exhibition stand made from ISOframe

30/04/2015
ESM used the ISOframe exhibition system for this 8m x 3m...

Reaching High-net-worth Individuals in International Markets

30/04/2015
Vertu, a leading manufacturer and retailer of luxury mobile...

Chalet Interior and Exterior shoot for Ski Basics in Meribel, France.

29/04/2015
This is a selection of images I shot for Ski Basics to help...

British Film Institute: “Cycling”

29/04/2015
The challenge: As part of their Unlocking Film Heritage...