JD Williams has announced the appointment of McCann Manchester to handle brand strategy and creative for menswear brand Jacamo.
The first thing that McCann Manchester will do is reposition the brand, before creating a multi-channel campaign.
Alison Forbes, head of brand for menswear at JD Williams, said: “We’re really excited about working with McCann. Their pitch got to the heart of our brand and they weren’t afraid to challenge us. They also presented some great ideas across all channels that we can’t wait to bring to life.”
Marcus Hadfield, group director at McCann Manchester, added: “We’re thrilled to work with Jacamo. It is such a brilliant business and the expansion into physical stores is especially exciting. We are really looking forward to reinvigorating the brand with Alison and her team.”