16 November 2012 - 9:35am | posted by | 0 comments

JD Williams appoints McCann Manchester for Jacamo

JD Williams appoints McCann Manchester for JacamoJD Williams appoints McCann Manchester for Jacamo

JD Williams has announced the appointment of McCann Manchester to handle brand strategy and creative for menswear brand Jacamo.

The first thing that McCann Manchester will do is reposition the brand, before creating a multi-channel campaign.

Alison Forbes, head of brand for menswear at JD Williams, said: “We’re really excited about working with McCann. Their pitch got to the heart of our brand and they weren’t afraid to challenge us. They also presented some great ideas across all channels that we can’t wait to bring to life.”

Marcus Hadfield, group director at McCann Manchester, added: “We’re thrilled to work with Jacamo. It is such a brilliant business and the expansion into physical stores is especially exciting. We are really looking forward to reinvigorating the brand with Alison and her team.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...