16 November 2012 - 9:35am | posted by | 0 comments

JD Williams appoints McCann Manchester for Jacamo

JD Williams appoints McCann Manchester for JacamoJD Williams appoints McCann Manchester for Jacamo

JD Williams has announced the appointment of McCann Manchester to handle brand strategy and creative for menswear brand Jacamo.

The first thing that McCann Manchester will do is reposition the brand, before creating a multi-channel campaign.

Alison Forbes, head of brand for menswear at JD Williams, said: “We’re really excited about working with McCann. Their pitch got to the heart of our brand and they weren’t afraid to challenge us. They also presented some great ideas across all channels that we can’t wait to bring to life.”

Marcus Hadfield, group director at McCann Manchester, added: “We’re thrilled to work with Jacamo. It is such a brilliant business and the expansion into physical stores is especially exciting. We are really looking forward to reinvigorating the brand with Alison and her team.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...