The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Deutsche Bahn

Deutsche Bahn appoints Cheil Worldwide for digital and mobile

Author

By Ishbel Macleod, PR and social media consultant

November 16, 2012 | 1 min read

National rail operator Deutsche Bahn has announced the appointment of Cheil Worldwide to handle its digital and mobile marketing strategy.

The German operator hopes to engage consumers move digitally, with Cheil to provide creative concepts, strategy and execution in order to provide this.

In the Middle East, Dubai Electricity and Water Authority (DEWA) has also appointed Cheil, with the agency to handle its advertising, strategic planning and communication requirements.

Nack-hoi Kim, the President and CEO of Cheil Worldwide, said: “This year, we have achieved our best performance ever at the Cannes Lions by winning 12 Lions and the world is recognizing our creativity. We will continue to bag local clients in various markets, through the synergy of Cheil and acquired agencies, to position as a global top player.”

Deutsche Bahn

Content created with:

Cheil Worldwide

At Cheil, we aren’t defined by channel, capability or output. We are defined by doing what works.

Find out more

More from Deutsche Bahn

View all

Trending

Industry insights

View all
Add your own content +