15 November 2012 - 9:06am | posted by | 2 comments

Pippa Middleton flop prompts mass email campaign from Amazon

Pippa Middleton flop prompts mass email campaign from Amazon Pippa Middleton flop prompts mass email campaign from Amazon

A party-planning book penned by Pippa Middleton has proved to be an embarrassing flop for online retailer Amazon, after they shelled out a £400k advance to the Royal relation.

Celebrate is currently languishing at 189th spot on Amazon’s best seller list, despite the original (ambitious) cover price of £25 being slashed to £12.

In a desperate bid to boost flagging sales Amazon has placed the title at the top of its own recommended list and issued an email to every customer who has ever browsed or bought from their ‘food and drink’ section.

Critics mauled the offering for its less than sage advice, including advice to readers that ‘turkeys are perfect for feeding a larger gathering’ at Christmas.

The book has received a ‘three and a half’ star rating by 40 customers with one reviewer, Kelly, commenting: “You would think, with the amount of PR and media interest in the author of this book, that she might have written her book carefully, or perhaps even taken some expert advice. Seemingly, not so. For reasons best known to Miss Middleton, she has travelled the globe, shamelessly promoting an unbelievable pile of rubbish.

“The book is uninspiring, verging on insulting. Did she really think we would need to be advised to serve turkey at Christmas, and haggis on Burns night? Really?”

Comments

15 Nov 2012 - 10:42
gareth_howells's picture

Nice arse. Shame about the book.

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15 Nov 2012 - 11:08
Spottswoode's picture

Amazon rig recommendations list to shift crap book. Nothing new there then.

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