15 November 2012 - 9:06am | posted by | 2 comments

Pippa Middleton flop prompts mass email campaign from Amazon

Pippa Middleton flop prompts mass email campaign from Amazon Pippa Middleton flop prompts mass email campaign from Amazon

A party-planning book penned by Pippa Middleton has proved to be an embarrassing flop for online retailer Amazon, after they shelled out a £400k advance to the Royal relation.

Celebrate is currently languishing at 189th spot on Amazon’s best seller list, despite the original (ambitious) cover price of £25 being slashed to £12.

In a desperate bid to boost flagging sales Amazon has placed the title at the top of its own recommended list and issued an email to every customer who has ever browsed or bought from their ‘food and drink’ section.

Critics mauled the offering for its less than sage advice, including advice to readers that ‘turkeys are perfect for feeding a larger gathering’ at Christmas.

The book has received a ‘three and a half’ star rating by 40 customers with one reviewer, Kelly, commenting: “You would think, with the amount of PR and media interest in the author of this book, that she might have written her book carefully, or perhaps even taken some expert advice. Seemingly, not so. For reasons best known to Miss Middleton, she has travelled the globe, shamelessly promoting an unbelievable pile of rubbish.

“The book is uninspiring, verging on insulting. Did she really think we would need to be advised to serve turkey at Christmas, and haggis on Burns night? Really?”

Don't miss out... Get your Marketing news by email

Comments

15 Nov 2012 - 10:42
gareth_howells's picture

Nice arse. Shame about the book.

2
1
15 Nov 2012 - 11:08
Spottswoode's picture

Amazon rig recommendations list to shift crap book. Nothing new there then.

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...