Movellas.com survey finds over half of 12-18 year-olds prefer radio news

Movellas polled 30,000 people aged 12-18, using Survey Monkey, between 5-12 November

A survey conducted by youth writing website Movellas.com has found that over half (61 per cent) of 12-18 year-olds believe radio is the best way to keep up with the news.

Of those surveyed 58 per cent cited television as the best news source with social media sites Twitter and Facebook cinching third and fourth place with 56 per cent and 52 per cent respectively. Printed paid-for newspapers were named by 28 per cent of respondents, with free sheets such as the Metro garnering 22 per cent.

70 per cent of teenagers believed they were ‘up-to-date’ when it came to news and current affairs, with 56 per cent sharing links to news stories via social media. Though the majority of young people (82 per cent) said they felt they weren’t given enough credit when it comes to understanding current affairs, with 95 per cent suggesting more opportunities be given to young people to contribute to news stories.

Founder of Movellas.com, Per Larsen, commented: “I suspect that the success of radio news is down to the skill of stations in catering for their target demographic, and by combining music, entertainment news and relevant current affairs.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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