15 November 2012 - 11:23am | posted by | 1 comment

Marketing Weak Award: Is this a better contender for Britain's worst ad accolade?

Is this a better candidate for The Marketing Weak Award for the worst commercial?

It’s always the same. Just as you announce an award decision a far more deserving candidate suddenly emerges from the shadows.

Such is the case with The Marketing Weak Awards. This week's winner has now been made to look like D&AD Black Pencil potential thanks to this piece of work from North of the Border.

So we have decided to give it a special commendation – a sort of Marketing McWeak. Now it is truly in the spotlight, let’s hope it will soon retreat back to those shadows, so poor unsuspecting folk are not made to notice it in the future.

How appropriate it advertises a brand called The Untouchables.

Comments

28 Nov 2012 - 13:36
martindunne's picture

wow... is there a special award for worst ad of the year?!?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...