15 November 2012 - 3:56pm | posted by | 0 comments

Kellogg's works with APS Group on promotional food campaign

APS Group helped promote Nutri-Grain Bars and the Pop Tarts re-launchAPS Group helped promote Nutri-Grain Bars and the Pop Tarts re-launch

Kellogg’s has partnered with marketing solutions provider APS Group to provide a dry food direct mail campaign, designed to promote Kellogg’s Nutri-Grain cereal bars and the re-launch of its Pop Tarts range.

The campaign includes the storage, packaging and distribution of Kellogg’s products directly from APS Group’s Greater Manchester-based national distribution centre. APS Group has previously worked with the brand producing traditional print promotional materials, including in-store vouchers, shelf-edging and bunting. However as part of the tender process for this campaign APS Group has to demonstrate compliance with Kellogg’s health and safety regulations, as well as providing traceability on storage and stock rotation polices.

To tie in with the timing of the campaign APS Group produced a special ‘back to school’ pack which was printed on acid-free cardboard due to the nature of the contents.

Damian Collins, press production manager at Kellogg’s, commented: “Kellogg’s has enjoyed a strong relationship with APS Group in the past and we were very impressed by the readiness with which the team reacted to the new challenges that came with this campaign.”

Business services director at APS Group, Ann McLaughlin, added: “This was a great opportunity to demonstrate our ability to store and package food stuffs on site. We were also delighted to be involved in the campaign from start to finish, from working with Kellogg’s design team to building the packaging, storing and mailing out the product.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

37 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...