Help-Link has announced the appointment of TV legend Johnny Ball and digital agency Bloom for its customer acquisition campaign, worth over £8 million.
Help-Link provides boiler and central heating installation, repairs & maintenance and fits renewable solutions, such as solar panels and ground source heat pumps.
Alex Craven, CEO of Bloom Agency said: “Help-Link is a strong brand that underpins a great value offer with industry leading customer service. Our challenge is to align their marketing around the customer journey to ensure it is efficient as possible.”
The campaign will include a new website, integrated search and above-the-line activity.
Mel Butler managing director at Help-Link said: “We are growing at a phenomenal rate. However the digital arena was one area where we felt we could still make inroads and further increase our customer numbers. Bloom was the obvious agency for us as they have worked with a number of challenger brands, as we are to British Gas.
“Our unique deal, coupled with our television presence have already lead to us become the second largest boiler installations company in the country. We now hope that with the help of Bloom, this is set to grow.”