GetTheLabel.com launches Christmas campaign and social media push

GetTheLabel.com’s Facebook and Twitter pages will have lots of opportunities to win surprises

Online fashion retailer GetTheLabel.com has launched a major social media push aiming to bring the surprise back to Christmas.

The campaign was developed to give something back to the brand’s loyal customer base and aims to drive awareness that even in tough economic times, giving loved ones a surprise at Christmas is still very much a reality.

Fans of GetTheLabel.com’s Facebook and Twitter pages will have lots of opportunities to win surprises from the online store as every day until Friday 21 December GetTheLabel.com will be posting Christmas themed questions for fans to answer. Those who answer correctly will be in with the chance of winning a surprise each week.

Customers who order from the site will also be in with a chance of finding a lucky golden star in their packages. From now until Christmas, the GetTheLabel,com team will be picking packages at random to place over 400 golden stars, those lucky enough to find one will be rewarded with a surprise with prizes ranging from UGG boots to GetTheLabel.com vouchers.

The retailer is also launching its ‘Christmas Party Fortnight’ at the beginning of December allowing fans to get style tips and win outfits for the party season by using the hashtag #DearSanta to Tweet their Christmas wish list to GetTheLabel.com.

The campaign finishes with the ’12 days of Christmas’, a two-week bonanza where fans can win prizes for their friends and family.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian