15 November 2012 - 11:33am | posted by | 0 comments

Ballantine's continues its 'Leave an Impression' campaign launching Loud Blue with Work Club

Loud Blue makes music from Instagram photos Loud Blue makes music from Instagram photos
Ballantine's continues its 'Leave an Impression' campaign launching Loud Blue with Work Club
Ballantine's continues its 'Leave an Impression' campaign launching Loud Blue with Work Club

Premium Scotch whisky brand Ballantine’s has worked with digital and social agency Work Club to create Loud Blue, a platform that allows users to ‘Leave an Impression’ through music in a unique and creative way.

Loud Blue is the next instalment in the brand’s ongoing ‘Leave an Impression’ campaign and provides a simple and easy way to create music through Instagram using an algorithm to analyse data from photographs to trigger different musical genres. The result is a unique, shareable photo-track with music that represents the image itself.

To use the platform users must first take an Instagram photo, tag it with the hashtag #LoudBlue and share it via Twitter. They will then receive a link back from @loudblue to their unique piece of music.

Launching in Brazil through a partnership with local DJ duo Felguk, the project will be rolled out across multiple locations over the next two years. Felguk will also produce a song sampling users’ Loud Blue photo-track creations, inspired by the photographic theme “My Brazil”.

Creative director and innovation partner at Work Club Andy Sandoz commented: “Ballantine's have made a new digital, social musical instrument. Like any instrument it's totally logical but can be mastered by a virtuoso.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...