Together Design works on the style guide for The Snowman and The Snowdog

Channel 4 and Penguin have commissioned Together Design to create a brand style guide to accompany the release of the new film ‘The Snowman and The Snowdog’.

The Snowman and The Snowdog will be aired this Christmas

Together was awarded the account following a competitive pitch earlier in the year, the agency was tasked with creating the logo, packaging formats and a toolkit of assets from the film. The style guide created by Together aims to translate the charm and craft of the film into a range of winter and Christmas products, including gift apparel and homeware.

“The sequel heralds an exciting time for The Snowman which perfectly captures the magic of childhood and wintery wonder and remains as relevant today as it was 30 years ago,” commented Puffin managing director, Francesca Dow. “The Snowman and The Snowdog animation will be as enchanting and memorable as the original and the new style guide reflects the craftsmanship of the brand and the new animation beautifully.”

The Snowman and The Snowdog will be at the centrepiece of Channel 4’s Christmas schedule this year. To celebrate the new film, which marks the 30th anniversary of The Snowman’s film adaptation, Puffin, an imprint of Penguin, is publishing an eBook of the original The Snowman book read by Benedict Cumberbatch.

Producer Ruth Fielding of Lupus Films, added: “It’s been an absolute pleasure to work with Together on creating the style guide for our film. They have beautifully captured the essence of the brand and created some wonderful product ideas which are incredibly appealing.”

Emily Penny, brand planner at Together Design, said: “We’ve been privileged to work with such beautiful hand-drawn artwork. The style guide celebrates the warmth of winter and will help build a quality festive brand.”

The Snowman and The Snowdog was directed by Hilary Audus with art direction by Joanna Harrison, both of whom work as animators on the original film.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian