14 November 2012 - 4:45pm | posted by | 0 comments

Thirsty Planet reveals new packaging and branding designed by Thompson Brand Partners

Thristy Planet's new packaging was developed by Thompson Brand PartnersThristy Planet's new packaging was developed by Thompson Brand
Thirsty Planet reveals new packaging and branding designed by Thompson Brand Partners

Charity water brand Thirsty Planet has undergone a packaging and branding refresh courtesy of Thompson Brand Partners.

Owned and operated by Water Brands Group, Thirsty Planet is dedicated to bringing clean water to communities across rural Africa in partnership with charity Pump Aid. Since its launch five years ago Thirsty Planet has raised in excess of £1.5 million which has enabled Pump Aid to provide over 8,000 water pumps, bringing clean, safe water to those who need it most.

Thompson Brand Partners was tasked with reviewing the clarity of the brand's messaging, before designing new packaging for the consumer range. The new design and image hopes to better reflect the brand and tell the story of the impact each donation has.

Thirsty Planet now displays a tweaked logo, new type, updated messaging and new illustrations to better appeal to the target audience. The design will be rolled out across 330ml, 500ml and 1.5l variants, multipacks and the brands children’s range, a new restaurant range which is currently in development will also feature the new branding.

Rachel Cook, Thompson account manager, commented: “We have known the owners of Thirsty Planet for some time, and have been great supporters of the work they do, and the clear, accountable way that they operate.

"We’re really proud to work with them, and to be able to use our design expertise for such a worthwhile cause, to communicate the difference each bottle makes.”

Don't miss out... Get your Design news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...