SUBWAY has revealed a new TV advert as part of its ‘Where Winners Eat’ campaign which features famous SUBWAY fans Louis Smith and Anthony Ogogo.
Running nationwide from Wednesday 21 November, the advert shows Smith and Ogogo going head-to-head to compete over which of their favourite Low Fat Subs is best. The £1 million campaign, created by McCann Erikson, builds on SUBWAY’s earlier ‘Train Hard. Eat Fresh’ creative continues the brand’s ongoing commitments to encouraging a healthier, more active lifestyle.
The advert will be support by social media, PR, SUBCARD communications and in-store activation.
SUBWAY has also announced that Irish Rugby star, Tommy Bowe, will be joining Smith and Ogogo as a ‘Famous Fan’ brand ambassador in the UK and Ireland. Bowe will star alongside Smith and Ogogo in a parallel campaign running nationally across the Republic of Ireland.
Manaaz Akhtar, head of marketing for the SUBWAY brand in the UK and Ireland, said: “We are delighted to be working with these inspirational athletes, all of whom are true fans of the brand. As athletes, they understand it’s what you put into your body that counts.
“We want to empower consumers, showing that the SUBWAY brand can help everyone perform to the best of their ability and make healthier, smarter eating choices.”