14 November 2012 - 7:37pm | posted by | 0 comments

Metro set to launch “first of its kind” multi-platform website, app and Kindle edition before Christmas

Metro set to launch “first of its kind” multi-platform website, app and Kindle edition before ChristmasMetro set to launch “first of its kind” multi-platform website, app

Metro has announced that it will launch a new multi-platform website, Android app and Kindle Fire edition of its regional free sheet as it forges ahead with its “mobile first” strategy.

An Android app will be unveiled in the next few days with a new website to be revealed on 5 December and following that a Kindle Fire edition due just before Christmas.

The new website will reportedly allow readers to scroll, or "swipe", through pages by flicking their fingers across their laptop, mobile or tablet screen. In addition it will have a personalisation functionality, allowing the site to be curated around readers’ personal interests or behavioural activity, and a function to allow readers to comment on stories via Facebook.

Linda Grant, the managing director at Metro, said: "It is as fit for purpose now as it was in 1999. Like all good visions it will always be a work in progress. Finally the platforms and devices are here to leverage beyond morning print."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...