14 November 2012 - 7:37pm | posted by | 0 comments

Metro set to launch “first of its kind” multi-platform website, app and Kindle edition before Christmas

Metro set to launch “first of its kind” multi-platform website, app and Kindle edition before ChristmasMetro set to launch “first of its kind” multi-platform website, app

Metro has announced that it will launch a new multi-platform website, Android app and Kindle Fire edition of its regional free sheet as it forges ahead with its “mobile first” strategy.

An Android app will be unveiled in the next few days with a new website to be revealed on 5 December and following that a Kindle Fire edition due just before Christmas.

The new website will reportedly allow readers to scroll, or "swipe", through pages by flicking their fingers across their laptop, mobile or tablet screen. In addition it will have a personalisation functionality, allowing the site to be curated around readers’ personal interests or behavioural activity, and a function to allow readers to comment on stories via Facebook.

Linda Grant, the managing director at Metro, said: "It is as fit for purpose now as it was in 1999. Like all good visions it will always be a work in progress. Finally the platforms and devices are here to leverage beyond morning print."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...