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Marketing Weak: This nutty Nature Valley ad will drive you round the bend

Winning our Marketing Weak award for dodgy ads this week is this nutty spot from Nature Valley.

A nice drive in the country has gone badly wrong for a couple who find themselves in the middle of a field. Luckily they're able to get more from their rural break when they eat a couple of cereal bars and with the SatNav blethering away in the background, they start to appreciate what nature has to offer.

SatNavs drive us round the bend at the best of times, so we could really do without this one interrupting our ad breaks.

And why doesn't the dog bounce?

Agency: The Independence Orchestra

Creative Team: Richard Butler / Pete Lewtas TV Producer: Nigel Foster Film Prod Co: Moon

Director: Graham Rose

Producer: Linda Peryer

Post-Prod House: Nice Biscuits

Agree with our choice or did we get it wrong? If you've seen an ad that's more Bland Republic than Creative Review, share it with us on Twitter using the hashtag #marketingweak.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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