Louis Vuitton unveils its first TV ad: L'invitation Au Voyage
Louis Vuitton has released its first TV commercial, created by director pair Inez and Vinoodh. L'invitation Au Voyage (the art of travel) shows Arizona Muse going into the Louvre and looking at the Mona Lisa, while a man follows her. She unlocks ‘the secrets’ of a Louis Vuitton trunk before walking off and getting into a striped hot air balloon. What do you think of the ad?