14 November 2012 - 1:34pm | posted by | 0 comments

Google, Spotify and The Telegraph top the IPA’s 2012 Media Owner Awards

Google & Spotify win at the IPA’s 2012 Media Owner AwardsGoogle & Spotify win at the IPA’s 2012 Media Owner Awards

The IPA’s media owner awards took place last night, with Spotify, Google and ITV being amongst those who won awards.

Pete Robins, IPA digital media group chairman and managing partner of Agenda 21, said: “The level of interest in this year’s MOAs is a positive reflection of how they have grown to be valued by those in the industry. Furthermore, the standard of work from the winners makes them worthy of their awards and they should be congratulated accordingly.”

The judging panel for the submission-based awards was chaired by Pete Robins and made up of members of the IPA Digital Media Group, alongside Alex Tait, digital acquisitions director of American Express.

Submission-based MOA winners and commendations:

Most Innovative Online Campaign
Winner: AOL for Inspired by Iceland

Most Innovative Cross-Media Campaign
Winner: Metro for Snickers
Highly Commended: Global Radio for Sky

Most Innovative Online Product
Winner: Google: Google Plus

Most Effective Online Campaign
Winner: Yahoo! for Sainsbury’s

Best Unfeatured Media Owner
Winner: Collective
Commercial Director Of The Year
Winner: James Brown, Digital Sales Director, The Telegraph
Highly Commended: Ed Preedy, Commercial Director, Tribal Fusion (Exponential)

Sales Newcomer Of The Year
Winner: Neil Murphy, Senior Commercial Executive, InSkin Media
Highly Commended: Rachael Morris, Account Manager, Infectious Media

Unsung Hero Of The Year
Winner: Caroline Elliott, Head of Account Management, EU, Firefly (Exponential)
Highly Commended: Beth Gordon, Director of Business Marketing, Europe, Spotify
Highly Commended: Neil Whittaker, Head of Design, InSkin Media

Survey-based MOA winners:

Best (based on spring and autumn 2012 combined survey results):

Best Media Owner: Spotify

Best at Innovation: Spotify

Best Partner: AOL

Best at Cross-Media: Telegraph.co.uk

Most Improved (based on autumn 2012 vs autumn 2011 survey results):

Most Improved Media Owner: AND/Associated

Most Improved at Innovation: Specific Media

Most Improved at Partnership: AND/Associated

Most Improved Cross-Media: ITV.com

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