Ad of the Day: eBay - Pony

One of those marvellous ads at which the Americans excel. A little girl is delighted when she walks down the stairs on Christmas Day and finds a pony - that's a pony - in her living room. Delight soon turns to horror though as the little horse panics and unleashes hell. Still, a quick browse at eBay's offerings and another more sensible pony is on the way.

Agency: Venables Bell & Partners (San Francisco)

Creative Team: Matt Miller / Matt Keats

TV Producer: Emily Moore

Film Prod Co: Arts & Sciences (USA)

Director: Matt Aselton

Producer: Jeffrey Shupe

Dir of Photography: Toby Irwin

Post-Prod House: Arcade Edit (Los Angeles)

Editing House: Arcade Edit (Los Angeles)

Editor: Geoff Hounsell

Audio House: 740 Sound (Los Angeles)

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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