13 November 2012 - 9:43am | posted by | 0 comments

Top speakers to identify marketing's next big trends at 4 Minute Warning conference

4 Minute Warning takes place on 5 December4 Minute Warning takes place on 5 December

A conference designed to identify the key trends likely to overwhelm and bust the existing business models that govern the marketing and media business has finalised its speakers list.

Organised by The Drum the 4 Minute Warning event aims to give companies an opportunity to identify key trends – which may seems insignificant at present – but could rapidly transform their businesses.

Taking place on 5 December, speakers now include Russell Buckley, formerly of AdMob; Ken Robertson, head of mischief at PaddyPower; Rory Sutherland, vice chairman of Ogilvy and Mather; and Jerome Wouters, product manager at Samsung.

Said editor of The Drum, Gordon Young: “This event is really designed to help delegates step out of the day-to-day and envisage a world where anything is possible.

"They will be reminded about the power of exponential growth and encouraged to imagine how their industry’s will work in five or 10 years time; when mobile technology is much more part of the fabric of the everyday than now, key technologies have converged and when certain sectors have simply disapeared, while others have emerged to take their place.”

The event is will take place in London on 5 December and more details can be found on the 4 Minute Warning website.

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