13 November 2012 - 8:31am | posted by | 0 comments

Sainsbury's unwraps 'Christmas Days' festive campaign

Sainsbury's is celebrating the small moments that make Christmas special with its festive campaign, created by AMV BBDO.

For its first ad campaign post-Jamie Oliver Sainsbury's carried out consumer research into Christmas time, and what people really love about the season, resulting in a campaign made up of 14 TV executions and a 'moments' calendar.

The first three ads will debut back-to-back during the ad break of ITV1's Emmerdale on Tuesday 13 November with the remaining 11 films being rolled out in the weeks leading up to New Year's Eve.

The 14 adverts, by creative production company Smuggler, are all set to Aaron Espe's 'Through Frozen Forests' which will be used throughout the supermarkets above-the-line advertising. 'Christmas Days at Sainsbury's' will sit at the heart of the advertising, allowing it to be a truly through-the-line campaign.

Sainsbury's is also launching an interactive outdoor creative based on the moment when Christmas tree lights are dusted down and checked to see if they'll last another year. The public are invited to 'test' the poster's lights by pushing a switch on a giant plug and socket.

Marketing director at Sainsbury's, Sarah Warby, commented: "Christmas is a really special time for our customers and colleagues and we know that it’s not just one day that makes Christmas special, but a series of moments that are celebrated throughout the holiday season.

"With this knowledge we can ensure all the different festive moments that make Christmas special for our customers and colleagues are catered for."

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...