Rick Ward and Pete Camponi launch Us & Them with online video from The Mob Films
New creative ideas company Us & Them has released an online launch video for the agency, shot by Marcus Jones of The Mob Films. Founded by former-Gratterpalm board members and creative directors Rick Ward and Pete Camponi, Us & Them produces advertising and branding ideas in print, moving image, digital and social media. During their time at Gratterpalm, Ward and Camponi worked across a range of clients across a number of campaigns and ran a large department of 15 plus creatives across POS, advertising and digital. Us & Them’s website states: “[Us & Them] believes building brands means selling products - no sales, no brand; end of story. “We work collaboratively, quickly and we keep things simple. We pride ourselves on following the simple process below to produce work that works.” The humorous video shows Ward and Camponi working together to break the news to a disgruntled wife that they’d left their jobs to set up a new agency. Us & Them are already working on a number of soon-to-be announced projects.