13 November 2012 - 1:33pm | posted by | 0 comments

Ovo Engergy hires Aesop to revamp internal communications

Aesop will work on Ovo's internal communications effective immediatelyAesop will work on Ovo's internal communications effective immediately

Energy provider Ovo has turned to brand storytelling agency Aesop to help develop its internal culture.

Aesop won the six-figure account following a pitch against three other undisclosed agencies, and will begin work immediately.

Aesop and Ovo’s partnership commences with the internal communications piece - described by Ovo founder Stephen Fitzpatrick as: “Branding from the inside out” - and both client and agency hope it will extend to consumer communications in the future.

Marketing director at Ovo, Gary Pepler, commented: “We only want to work with the best people; people who recognise our ambitions as a company and want to be part of our growth. Aesop’s response to our brief was head and shoulders above the other agencies.”

Aesop chief executive, Roger Hart, added: “Our brand story approach fits perfectly with what Ovo is trying to achieve. It’s a great opportunity for us to work with one of Britain’s most successful start-ups and to help it maintain its incredible momentum.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...