Ovo Engergy hires Aesop to revamp internal communications

Energy provider Ovo has turned to brand storytelling agency Aesop to help develop its internal culture.

Aesop will work on Ovo's internal communications effective immediately

Aesop won the six-figure account following a pitch against three other undisclosed agencies, and will begin work immediately.

Aesop and Ovo’s partnership commences with the internal communications piece - described by Ovo founder Stephen Fitzpatrick as: “Branding from the inside out” - and both client and agency hope it will extend to consumer communications in the future.

Marketing director at Ovo, Gary Pepler, commented: “We only want to work with the best people; people who recognise our ambitions as a company and want to be part of our growth. Aesop’s response to our brief was head and shoulders above the other agencies.”

Aesop chief executive, Roger Hart, added: “Our brand story approach fits perfectly with what Ovo is trying to achieve. It’s a great opportunity for us to work with one of Britain’s most successful start-ups and to help it maintain its incredible momentum.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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