13 November 2012 - 1:33pm | posted by | 0 comments

Ovo Engergy hires Aesop to revamp internal communications

Aesop will work on Ovo's internal communications effective immediatelyAesop will work on Ovo's internal communications effective immediately

Energy provider Ovo has turned to brand storytelling agency Aesop to help develop its internal culture.

Aesop won the six-figure account following a pitch against three other undisclosed agencies, and will begin work immediately.

Aesop and Ovo’s partnership commences with the internal communications piece - described by Ovo founder Stephen Fitzpatrick as: “Branding from the inside out” - and both client and agency hope it will extend to consumer communications in the future.

Marketing director at Ovo, Gary Pepler, commented: “We only want to work with the best people; people who recognise our ambitions as a company and want to be part of our growth. Aesop’s response to our brief was head and shoulders above the other agencies.”

Aesop chief executive, Roger Hart, added: “Our brand story approach fits perfectly with what Ovo is trying to achieve. It’s a great opportunity for us to work with one of Britain’s most successful start-ups and to help it maintain its incredible momentum.”

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