13 November 2012 - 7:26pm | posted by | 0 comments

Band behind the music for 'sexist' Toyota ad claim they never consented to use of their song

The new Toyota GT86 advert sees a series of men explaining to enraged wives and girlfriends why they bought the car. Women are seen crying, screaming and taking to the front window of the car with a baseball bat.

According to Brussels-based agency Happiness, who were behind the ad, “there is not a man in the world who will not love this ad and not one woman, wife, girlfriend who will look at her man and say..."don't even think about it!"

However it seems the criticism from many deeming the ad ‘sexist’ in its somewhat clichéd depiction of a man and his red sport’s car facing an angry wife over his “impulse” purchase will be the least of Toyota’s worries as the band behind the music, WU LYF, have claimed they were never asked nor paid for the use of their song, “Heavy Pop”.

Taking to their Facebook page today the band said: “TO ANYBODY INTERESTED AS TO WHY WE ARE FEATURED IN A TOYOTA ADVERT:

“We too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'.

“We have not consented to this, we have not earned a penny from this and on behalf of the band I am f**king angry about this.”

The post went on to jokingly say: “Wouldn't have minded so much if it was for a Lamborghini.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...