13 November 2012 - 2:37pm | posted by | 0 comments

Mail Plus launches on Kindle Fire with iPad launch to follow in mid-December

Mail Plus is available on Kindle Fire and Kindle Fire HD tabletsMail Plus is available on Kindle Fire and Kindle Fire HD tablets

Mail Newspapers has launched the first version of its Mail Plus application on Amazon’s new Kindle Fire and Kindle Fire HD tablets.

The application offers readers an enhanced version of the Daily Mail and Mail on Sunday newspapers, as well as related supplements and Weekend magazines. Mail Plus also features photo galleries and an interactive puzzle section boasting 22 games.

Mail Newspapers has also confirmed that Mail Plus is set to launch for both the iPad and iPad Mini in mid-December and will feature editorial and commercial content. A new daily magazine is also planned featuring additional lifestyle content and interactive material such as a daily five-minute cookery demonstration from celebrity chef Gary Rhodes.

The app will also enable e-commerce, with users able to link through from editorial content to featured retailers or brand websites.

Group advertisement director of Mail Newspapers, Rosemary Gorman, commented: “Mail Plus takes the levels of engagement and interactivity with Mail Newspapers a stage further, providing a breakthrough opportunity for our advertisers to engage with our highly desirable audiences in a new, interactive dimension.”

Mail Plus is available from the Kindle Fire newsstand now, and includes a 30-day free trial period.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

RSA – Accident & Health travel app development

23/01/2015
The app is used by RSA business travel customers and is...

Tennent’s Hee Haw - brand and packaging design

22/01/2015
The Brief Tennent’s Lager tasked 999 with creating the...

GEARS OF WAR 3

21/01/2015
Xbox asked for a social campaign that would create buzz and...

CASE STUDY: Royco

20/01/2015
Redefinition of the target generating trial through...

Martin House Children's Hospice Website

20/01/2015
Project Insight With our growing expertise working with...