13 November 2012 - 3:44pm | posted by | 0 comments

GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule

GetTheLabel.com will sponsor daytime programming on E!GetTheLabel.com will sponsor daytime programming on E!
GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule
GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule

GetTheLabel.com has worked with integrated agency One Marketing and production company Lion Eyes to create a series of brand idents to support the websites sponsorship of daytime programming on digital channel E! in the run up to Christmas.

The idents, directed by Michael Riley from Lion Eyes, will now be broadcast on either side of ad breaks on the entertainment news channel throughout the day. Media for the campaign was planned and bought by Mediacom North.

Liz McNamara, marketing director of GetTheLabel.com, commented: “E!’s target audience fits perfectly with our own and as such we wanted to create a set of idents that reflected the channel’s fun content and style. The final creative really hits the mark and we’re excited to see the results of the campaign.”

Deputy MD at One Marketing Communications, Wayne Silver, added: “We are now in a crucial retail period in the run up to Christmas. As such we wanted to create a campaign that would stand out and build awareness of the GetTheLabel.com brand.”

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...