13 November 2012 - 3:44pm | posted by | 0 comments

GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule

GetTheLabel.com will sponsor daytime programming on E!GetTheLabel.com will sponsor daytime programming on E!
GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule
GetTheLabel.com unveils seasonal sponsorship of E!'s daytime schedule

GetTheLabel.com has worked with integrated agency One Marketing and production company Lion Eyes to create a series of brand idents to support the websites sponsorship of daytime programming on digital channel E! in the run up to Christmas.

The idents, directed by Michael Riley from Lion Eyes, will now be broadcast on either side of ad breaks on the entertainment news channel throughout the day. Media for the campaign was planned and bought by Mediacom North.

Liz McNamara, marketing director of GetTheLabel.com, commented: “E!’s target audience fits perfectly with our own and as such we wanted to create a set of idents that reflected the channel’s fun content and style. The final creative really hits the mark and we’re excited to see the results of the campaign.”

Deputy MD at One Marketing Communications, Wayne Silver, added: “We are now in a crucial retail period in the run up to Christmas. As such we wanted to create a campaign that would stand out and build awareness of the GetTheLabel.com brand.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

36 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...