13 November 2012 - 2:58pm | posted by | 0 comments

B&Q releases "Make it Perfect" Christmas campaign with McCann Erickson

Home improvement retailer B&Q has revealed its festive offering “Make it Perfect” encouraging consumers to decorate their homes, along with their family and friends, in time for the big day.

The advert was created by the team at McCann Erickson and will launch nationwide on air and online from Wednesday 14 November.

The creative features Mum and Dad carefully decorating their home for the festive season, what they hadn’t counted on is their young daughter’s unique decorating plans.

Like the rest of B&Q’s advertising this year the ad is set to a version of Crosby Stills and Nash’s ‘Our House’ though this version has been revamped to give it a more festive feel.

The TV ad will be supported by press ads, digital marketing, social media, PR campaigns and in-store activity.

Head of advertising for B&Q Ruth Harrison-Wood commented: “We want our customers to know we are here to help with getting the home ready for Christmas this year.

“This advert is all about the feel good factor, that family scene that we are all familiar with and the satisfaction we all get from making improvements to our homes and the lives of our families. And, of course that extra little titivation to get your home perfect, this year.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...