13 November 2012 - 2:58pm | posted by | 0 comments

B&Q releases "Make it Perfect" Christmas campaign with McCann Erickson

Home improvement retailer B&Q has revealed its festive offering “Make it Perfect” encouraging consumers to decorate their homes, along with their family and friends, in time for the big day.

The advert was created by the team at McCann Erickson and will launch nationwide on air and online from Wednesday 14 November.

The creative features Mum and Dad carefully decorating their home for the festive season, what they hadn’t counted on is their young daughter’s unique decorating plans.

Like the rest of B&Q’s advertising this year the ad is set to a version of Crosby Stills and Nash’s ‘Our House’ though this version has been revamped to give it a more festive feel.

The TV ad will be supported by press ads, digital marketing, social media, PR campaigns and in-store activity.

Head of advertising for B&Q Ruth Harrison-Wood commented: “We want our customers to know we are here to help with getting the home ready for Christmas this year.

“This advert is all about the feel good factor, that family scene that we are all familiar with and the satisfaction we all get from making improvements to our homes and the lives of our families. And, of course that extra little titivation to get your home perfect, this year.”

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