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Ad of the Day: Morrisons - For Your Christmas

Morrisons' Christmas offering is like a camper, funnier version of the Asda film as a mum single-handedly takes charge of Christmas with a helping of dread but succumbs to its charms in the end. By taking a neatly over-stated route, this ad will probably avoid the criticism from disgruntled dads that Asda has faced.

Agency: DLKW Lowe

Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films

Director: Si & Ad

Producer: Lucy Gossage

Dir of Photography: Alex Barber

Post-Prod House: Finish

Editing House: Final Cut

Editor: Joe Guest

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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