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Ad of the Day: Morrisons - For Your Christmas

Morrisons' Christmas offering is like a camper, funnier version of the Asda film as a mum single-handedly takes charge of Christmas with a helping of dread but succumbs to its charms in the end. By taking a neatly over-stated route, this ad will probably avoid the criticism from disgruntled dads that Asda has faced.

Agency: DLKW Lowe

Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films

Director: Si & Ad

Producer: Lucy Gossage

Dir of Photography: Alex Barber

Post-Prod House: Finish

Editing House: Final Cut

Editor: Joe Guest