Malaria No More UK has been announced as the beneficiary charity for ITV’s I’m A Celebrity...Get Me Out Of Here!, and has appointed Ladbury PR to help raise awareness of its work.
The charity partnership will be promoted by the PR agency through multimedia celebrity led content, competitions and opinion pieces across entertainment media.
Rebecca Ladbury said: “It’s always a pleasure to work with Malaria No More UK, whose invaluable work helps drive UK support for the global goal to reach near zero deaths from malaria by 2015. ITV’s I’m A Celebrity...Get Me Out Of Here! provides a fantastic opportunity both in terms of raising awareness of this preventable disease among the show’s huge fanbase and by encouraging fans to help save lives simply by picking up the phone.”
Arabella Gilchrist, Malaria No More UK’s director of communications, added: “We’re delighted to be working with Ladbury again this year on amplifying our reach. Ladbury understand how to best use exclusive image and video content we are able to share with the media as part of the programme’s coverage. This means more votes for the show and in turn more lives saved from malaria”.