12 November 2012 - 11:50am | posted by | 0 comments

Louie Spence looks to ‘save the nation’ from Gio Compario in Go Compare Christmas ad

Louie Spence is the latest celebrity to attempt to ‘save the nation’ from opera singer Gio Compario in a Christmas ad from Go Compare.

Created by Dare, the ad sees Gio forced to dance along to a Louie Spence video…while the Go Compare song is missing as a Christmas treat to the public.

Kevin Hughes, chief finance and marketing officer for Gocompare.com, commented: “We have had a great reaction to our Saving The Nation campaign so far and hope to see this continue with our latest ad starring the insatiable Louie Spence. This instalment is a lot of fun and Louie manages to silence our moustachioed tenor in a completely different way to previous celebrities. This is also the only instalment that will not feature the famous “Go Compare!” song - we know that some people find the song annoying so this is our gift to the nation at Christmas.”

The ad will be supported by a national media campaign across TV, radio and digital.

Toby Horry, Managing Director at Dare says, “For our Christmas ad, we wanted to tap into the (often strong!) feelings that people have for Gio and put a smile on their face. It’s a move away from the previous instalments of this campaign, particularly as this one will not feature the famous “Go Compare!” song.”

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