12 November 2012 - 10:02am | posted by | 0 comments

Iceland invites public to enter a ‘world of pure imagination’ in Christmas ad – while ditching the ‘that’s why mums go to Iceland’ strapline

Iceland has unveiled its Christmas ad, set to a song made famous by film Willy Wonka and the Chocolate Factory, but scrapping its famous ‘that’s why mums go to Iceland’ strapline.

The frozen-food supermarket has joined the likes of Asda and M&S by cutting out celebrities from its ad, instead focussing on a young girl skipping through a world of food.

This comes as the brand continues its sponsorship of I’m a Celebrity.


Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...