12 November 2012 - 10:02am | posted by | 0 comments

Iceland invites public to enter a ‘world of pure imagination’ in Christmas ad – while ditching the ‘that’s why mums go to Iceland’ strapline

Iceland has unveiled its Christmas ad, set to a song made famous by film Willy Wonka and the Chocolate Factory, but scrapping its famous ‘that’s why mums go to Iceland’ strapline.

The frozen-food supermarket has joined the likes of Asda and M&S by cutting out celebrities from its ad, instead focussing on a young girl skipping through a world of food.

This comes as the brand continues its sponsorship of I’m a Celebrity.


Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Hair & Beautiful Design

05/03/2015
Our global hair and beauty client Sally Salon Services is...

Hug Rug – brand development

04/03/2015
We were tasked with raising the profile of Yorkshire-based ...

Connection: Space That Works

03/03/2015
Connection are a creative furniture manufacture who create...

Healthspan - 144% Increase in Organic Search

02/03/2015
Challenge: Healthspan is a leading online retailer of...

A Facebook community for Jamaica Ginger Cake

27/02/2015
McVitie’s Jamaica Ginger Cake is one of the nation’s best...