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Currys PC World unveils latest creative designed by M&C Saatchi

Dixon Retail’s Currys and PC World has revealed its new integrated campaign, created by M&C Saatchi, promoting its ‘We Can Help’ positioning.

Scheduled to launch this week the integrated campaign is the second phase of M&C Saatchi’s new strategy for Dixons Retail.

The new TV execution features an animated member of staff helping a customer navigate the world of personal technology and ends with a reference to the retailer’s after-sales brand KNOWHOW. The TV campaign is supported by print, digital, in-store, online and CRM activity.

Andrea Silver, marketing director at Dixons Retail, commented: “The new campaign by M&C Saatchi has really highlighted the in-store customer service that is provided by Currys and PC World. Customers are increasingly finding the vast range of technology available confusing.

“At Currys and PC World our employees are continually trained to stay on top of all of the latest advancements in technology. Whether it’s a TV, camera, computer or fridge, our colleagues are focussed on finding the right solution for the customer.”

Deputy managing director at M&C Saatchi, Jeremy Hemmings, added: “This campaign not only positions Currys and PC World as great value for the products it offers. It also shows the openness and honesty of its customer service in a fun, simple and engaging way.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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