12 November 2012 - 2:00pm | posted by | 0 comments

Currys PC World unveils latest creative designed by M&C Saatchi

Dixon Retail’s Currys and PC World has revealed its new integrated campaign, created by M&C Saatchi, promoting its ‘We Can Help’ positioning.

Scheduled to launch this week the integrated campaign is the second phase of M&C Saatchi’s new strategy for Dixons Retail.

The new TV execution features an animated member of staff helping a customer navigate the world of personal technology and ends with a reference to the retailer’s after-sales brand KNOWHOW. The TV campaign is supported by print, digital, in-store, online and CRM activity.

Andrea Silver, marketing director at Dixons Retail, commented: “The new campaign by M&C Saatchi has really highlighted the in-store customer service that is provided by Currys and PC World. Customers are increasingly finding the vast range of technology available confusing.

“At Currys and PC World our employees are continually trained to stay on top of all of the latest advancements in technology. Whether it’s a TV, camera, computer or fridge, our colleagues are focussed on finding the right solution for the customer.”

Deputy managing director at M&C Saatchi, Jeremy Hemmings, added: “This campaign not only positions Currys and PC World as great value for the products it offers. It also shows the openness and honesty of its customer service in a fun, simple and engaging way.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...