The Coca-Cola Company has today announced the replacement of its corporate website with Coca-Cola Journey, which will aim to focus on ‘universally important topics, social causes and Company news’.
The Coca-Cola Journey aims to act like a digital magazine, instead of a corporate website, although it will continue to host press releases, investor information and job postings.
Clyde Tuggle, senior vice president and chief public affairs and communications officer at The Coca-Cola Company, said: “Today, Coca-Cola is taking its digital communications to a new level.
“Coca-Cola Journey is the most ambitious digital project Coca-Cola has ever undertaken, and we are doubling-down on our commitment to be a quality publisher of compelling content. We hope Coca-Cola Journey will be a place where people will share their curiosity about the world, engage in stimulating debate, and find out what is at the core of Coke – our quality brands, our business, our people, and our ever-expanding commitment to social good.”
Under the new site, consumers will be able to browse content by type (such as news, videos or blogs); or by topic (such as business, community or entertainment).
Ashley Brown, director of digital communications and social media, said: “We designed Coca-Cola Journey to be a sharp departure from how companies use their corporate websites.
“Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us.”