Blinkbox to roll out first TV advertising campaign
Blinkbox is to roll out its first TV advertising campaign featuring the strapline ‘Blinkbox to the rescue”. The campaign, created by Karmarama, with media planning and buying by Arena Media, will be supported through radio, outdoor, out-of-home, print and digital and will aim to help the company position itself against competitors such as Netflix and LoveFilm. Kate Simon, director of sales and marketing, explained that the campaign would aim to bring ‘clarity’ to the increasingly competitive online content sector. The campaign will roll on from Thursday 15 November.