12 November 2012 - 12:30pm | posted by | 0 comments

Blinkbox to roll out first TV advertising campaign

Blinkbox is to roll out its first TV advertising campaign featuring the strapline ‘Blinkbox to the rescue”.

The campaign, created by Karmarama, with media planning and buying by Arena Media, will be supported through radio, outdoor, out-of-home, print and digital and will aim to help the company position itself against competitors such as Netflix and LoveFilm.

Kate Simon, director of sales and marketing, explained that the campaign would aim to bring ‘clarity’ to the increasingly competitive online content sector.

The campaign will roll on from Thursday 15 November.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

7 related companies from Profile Hub:

, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Messages in the Deep

16/09/2014
“Messages in the Deep” tells the remarkable tale of the...

Launching New Scrabble Format in Digital Era

15/09/2014
The Challenge Launch two new formats of the classic board...

Back to Business & Punching with the Big Boys

12/09/2014
Finding themselves left behind by the fast paced changes of...

QMH - Menu Promotion

09/09/2014
The food and beverage industry is saturated, and with the...

Sunderland AFC

08/09/2014
The Client Sunderland Association Football Club is a...