Blinkbox to roll out first TV advertising campaign

Blinkbox is to roll out its first TV advertising campaign featuring the strapline ‘Blinkbox to the rescue”.

The campaign, created by Karmarama, with media planning and buying by Arena Media, will be supported through radio, outdoor, out-of-home, print and digital and will aim to help the company position itself against competitors such as Netflix and LoveFilm.

Kate Simon, director of sales and marketing, explained that the campaign would aim to bring ‘clarity’ to the increasingly competitive online content sector.

The campaign will roll on from Thursday 15 November.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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