Premium gin brand, Beefeater, has announced the launch of a new global marketing campaign, entitled ‘This is My London’.
The campaign, created by Publicis London, aims to introduce consumers to three real Londoners, with the trio to be unveiled through a series of short films.
The Beefeater campaign will launch this month in Spain with outdoor advertising, before the films are unveiled, where each of the Londoners will tell the story of what London means to them.
Paco Recuero, global brand director for Beefeater says: “As the only international gin brand to have its own distillery in London, Beefeater is uniquely placed to tell the stories of modern London to gin fans worldwide.
“Building on the success of Beefeater advertising to date, we wanted to bring the city to life even more for our fans with the ‘This Is My London’ campaign by telling the stories of how London influences the lives of its most eclectic inhabitants today. We’re delighted with the campaign we’ve produced – it’s vibrant, exciting and engaging and really captures the spirit of Beefeater Gin and contemporary London, so we’re confident it will capture the imagination of consumers worldwide and contribute to further growth for the brand.”
Beefeater is also reaching out to its audience in London, encouraging them to submit their own photos of what #MyLondon means to them on its website, as part of the digital campaign handled by Haygarth.