New election drama in US: Cats beat dogs by more than a whisker!
If you thought the presidential election was the big thing in America this past week, think again! We've also had the cats v dogs election, buttressed by TV commercials "approved by the candidates".
The election was staged by Nestle Purina PetCare and their agency AFG& . Consumers were encouraged to participate in "America’s Pet Debate" before voting ended his weekend. And it’s now official: Cats are the winners , with 55 percent of the vote versus 45 percent for their doggy opponents. The US is a cat country: Official !
The campaign kicked off in September, with TV spots and a dedicated website, where animal lovers finally voted , said Adweek. The agency AFG&, formerly known as Avrett Free Ginsberg, worked with Purina to tie the pitch to both the U.S. election and Veteran’s Day this weekend.
Based on roughly a dollar for each of the 112,860 votes cast, Nestle Purina donated $112,500 to programmes to give veterans companion animals.
In keeping with the hard-hitting ads of the other election , the pet candidates went after the opposition.
Team Cat depicted a bloodhound drinking out of a toilet as a “potty mouth”. A retriever, soaking after a dip in the pool, shook his way into barbecue guests as a “party crasher.”
Team Dog had a cat jumping on its sleeping owner as a “dream stopper”; another kitty nesting in a mound of unwound toilet paper was dubbed a “home wrecker.”
Consumers shared their pet stories, photos and videos posted on Facebook—where the election generated 148,000 “likes.