John Lewis unveils Christmas advert for 2012

The John Lewis Christmas ad for 2012 has now been unveiled.

As revealed yesterday, the ad - created by adamandeveddb and entitled 'The Journey' - features a snowman and a snowwoman.

John Lewis said: "When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning."

Let us know in the comments what you think of the ad. How does it compare to last year's ad by John Lewis?

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Ishbel Macleod

I'm social media manager from The Drum.

I also cover social media news.

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