Creative Round-Up: Salad, M&C Saatchi, Praline, O Street, Pearlfisher and Creative Spark

The Drum brings you a round-up of some of the latest interesting creative work.

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to have your work considered.This creative round-up features Salad's brand and series of bag concepts for Classic Bag, M&C Saatchi's campaign for BOH Camomile Tea in Malaysia, The Kicthen's brand identity designed by Praline, O Street's work for start-up brand Whisky Ambassador, Pearlfisher's brand identity for Jamie Oliver's Better Food Foundation, and Creative Spark's second Little Print Shop of Horrors posters for Marie Curie Cancer Care. Classic Bag tasked Salad with creating a brand and series of bag concepts for its innovative new retail bag, which offers versatile size options, reduced paper usage and a construction method which allows for a lighter paper weight. In keeping with the 2012 patriotic revival, the brand name ‘BritBag’ was conceived and Salad set about creating an identity and series of bag designs. M&C Saatchi has created a campaign for BOH Camomile Tea in Malaysia, using edible tea ink to give tea bags a ‘before’ and ‘after’ design to show the calming qualities of camomile tea. Praline has designed a bright, cheerful identity for The Kitchen, which serves deli-style food for the modern, cosmopolitan students of Scape, student accommodation in Mile End. O Street has created a brand to allow Whisky Ambassador (a start-up) to immediately look authoritative and be taken seriously by luxury establishments across the world. Pearlfisher has designed the brand identity for Jamie Oliver’s Better Food Foundation with the objective of encouraging people to reconnect with real food. Creative Spark has relaunched its Little Print Shop of Horrors, and for the second year running has recreated posters for its favourite horror films, with the limited edition posters available to purchase, with all proceeds donated to Marie Curie Cancer Care.