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Case study: How starcount became the world's first social entertainment chart

This case study details the creation, development and implementation of starcount's global social media chart. The work was awarded Chairman's Award at this year's DADI Awards.

starcount wanted to be the world’s first truly global social media chart – a massive project that would require input from social media platforms all around the planet. The idea behind starcount is to mine the data of thousands of social profiles, aggregating number of Likes, Follows, Circles etc, and then outputting a ‘starcount score’. It also wanted the concept to extend into events culminating in an global awards ceremony in Singapore in 2013 based on starcount scores.

This case study highlights the strategy implemented by Dog Digital to meet starcount's objectives, detailing the creation and development of the chart.

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Glasgow, Jakarta, London, Singapore

Individual is brilliant. The pack is formidable.

Established in 1996, Dog is an independent agency with a growing team of... Read more