Brother, the printer manufacturer, has announced the appointment of James Lawton-Hill as its new head of UK marketing.
Lawton-Hill’s appointment coincides with a series of new techologies and online business support services in 2013, prompting the need to devise a new market development strategy.
In his new role lawton-Hill will lead Brother’s 20 strong UK marketing team having already devised its social media strategy; bringing to bear his experience of working for clients including HP, Microsoft, Citrix and Vodafone.
Lawton-Hill has previously developed a Route-66 themed TV advertising and in-store promotion programme which boosted Brother’s reputation as a labeling brand.
Phil Jones, Brother’s UK Country Head, said: “James has proven experience in delivering marketing campaigns which have an impact on sales performance. His knowledge of our sales channels and relationships with key customers gives him insight into how marketing can support the bottom line of our business. We are excited about what we can achieve next year as we bring new technology and services to our business customers.”