Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points.
White paper: How to re-shape loyalty schemes for a smartphone led market
Mobile marketing agency Sponge has unveiled a white paper, which aims to help retailers evolve their loyalty programmes through the channel of smartphones. Here, we summarise the key findings from the report.
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