8 November 2012 - 4:46pm | posted by | 0 comments

White paper: How to re-shape loyalty schemes for a smartphone led market

Mobile marketing agency Sponge has unveiled a white paper, which aims to help retailers evolve their loyalty programmes through the channel of smartphones. Here, we summarise the key findings from the report.

White paper: How to re-shape loyalty schemes for a smartphone led marketWhite paper: How to re-shape loyalty schemes for a smartphone led

Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...