| posted by

White paper: How to re-shape loyalty schemes for a smartphone led market

Mobile marketing agency Sponge has unveiled a white paper, which aims to help retailers evolve their loyalty programmes through the channel of smartphones. Here, we summarise the key findings from the report.

Sponge has unveiled a white paper with a ten-point action plan on how retailers need to evolve their loyalty programmes to connect with smartphone-using customers. The Drum takes a look at the key points.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Featured by The Drum