'Thank Worcester For That': Worcester reveals £1million advertising campaign

Worcester, Bosch Group has released a new £1million multimedia advertising campaign in a bid to boost the industry and support heating engineers across the country during the key heating season.

Rounding off the brand’s landmark 50th Anniversary year, Worcester’s ‘Thank Worcester For That’ campaign, showcases the manufacturer’s reputation for innovation, quality and reliability and highlights its Which? Best Buy accreditations which the brand was awarded in August.

The heating and hot water manufacturer has invested in both national TV and radio with its ads voiced by TV presenter Sarah Beeny. To support the campaign Worcester has also invested in national and regional print, online search, direct mail and regional roadside billboard activity.

The creative itself shows a range of people in everyday situations, enjoying the benefits of Worcester products.

Consumer brand manager for the Worcester, Bosch Group, Sue Pennington, commented: “This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known ‘Thank Worcester For That’ tag-line, from previous advertisements, we are demonstrating Worcester’s trustworthiness and loyalty to its customers and installers.”

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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