8 November 2012 - 12:15pm | posted by | 0 comments

'Thank Worcester For That': Worcester reveals £1million advertising campaign

The campaign marks the end of Worcester's landmark 50th AnniversaryThe campaign marks the end of Worcester's landmark 50th Anniversary

Worcester, Bosch Group has released a new £1million multimedia advertising campaign in a bid to boost the industry and support heating engineers across the country during the key heating season.

Rounding off the brand’s landmark 50th Anniversary year, Worcester’s ‘Thank Worcester For That’ campaign, showcases the manufacturer’s reputation for innovation, quality and reliability and highlights its Which? Best Buy accreditations which the brand was awarded in August.

The heating and hot water manufacturer has invested in both national TV and radio with its ads voiced by TV presenter Sarah Beeny. To support the campaign Worcester has also invested in national and regional print, online search, direct mail and regional roadside billboard activity.

The creative itself shows a range of people in everyday situations, enjoying the benefits of Worcester products.

Consumer brand manager for the Worcester, Bosch Group, Sue Pennington, commented: “This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known ‘Thank Worcester For That’ tag-line, from previous advertisements, we are demonstrating Worcester’s trustworthiness and loyalty to its customers and installers.”

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