La Boheme appoints Triangle PR to handle launch of cookbook
French restaurant La Boheme has announced the appointment of PR agency Triangle to handle the launch of its first cookbook, A Taste of France in North West.
Triangle’s brief was to promote the launch and support sales of the cookbook, written by head chef Olivier Troalen, and to drive new customers to the restaurant and rais the profile of Troalen as a leading chef in the region.
Troalen, owner and head chef of La Boheme, explained: “I love adapting traditional French dishes to suit the British palette. C’est delicieux! Hopefully my book will inspire people to have fun recreating these dishes at home.”
Triangle MD, Chris Hamer, added: “Olivier Troalen is renowned across the region for his unique fusion of French and British cuisine. We’re delighted to represent La Boheme, and relish this opportunity to share such culinary expertise with a wider audience.”
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