8 November 2012 - 10:54am | posted by | 0 comments

Coca-Cola announces that holidays are coming as it launches Christmas campaign

Coca-Cola announces that holidays are coming as it launches Christmas campaignCoca-Cola announces that holidays are coming as it launches Christmas

Coca-Cola has revealed that its Christmas campaign will launch on 10 November during the X Factor, with a #holidaysarecoming hashtag to be used in the run up to the launch to build excitement.

Teasers, quizzes and polls will be run across social media to create buzz, while the Christmas Truck Tour is also set to return, with a dedicated hub set up on the CokeZone website to reveal the dates it will be visiting each city.

Coca-Cola has announced it will also celebrate local heroes, asking for nominations, with the truck to deliver the ‘ultimate Christmas experience to four winners homes’.

Zoe Howorth, marketing director for Coca-Cola Great Britain, said:"Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our ‘Holidays are Coming’ ad and truck which are loved across the world. We’re excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca-Cola Christmas magic, harnessing both the brand’s heritage and core media platforms to spread some festive cheer.”

The Christmas advert for the brand is also set to play on the Piccadilly Sign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...