SodaStream has announced the appointment of Gekko to handle its merchandising activity and in-store field teams in the run up to Christmas.
The agency will begin by promoting the launch of the Source Soda Maker, designed by Yves Béhar, as well as providing SodaStream with trained sales representatives to perform product demonstrations.
Dan Todaro, managing director at Gekko, commented: “We’re delighted to begin working alongside SodaStream, a beloved brand that’s held in such high esteem by shoppers of all ages. With Christmas just around the corner, it’s a great time to start talking to consumers about the products on offer and we can’t wait to get started.”
Rachel Smith, marketing manager atSodaStream, added: “Gekko is an agency with great awareness and expertise in the consumer retail sector, and most importantly, knowledge of how SodaStream can engage with these audiences. Christmas is a crucial time for any consumer-facing brand, and it’s vital to invest in effective in-store activity as footfall hits a peak.”