Pizza Hut Delivery brings back the Halo effect with "Halo 4 Stuffed Crust Pizza"

Pizza Hut Delivery has teamed up with Microsoft’s cult Xbox Halo game series for the second year running, this time to celebrate the launch of Halo 4.

Last year Pizza Hut Delivery’s limited-edition “Halo Anniversary Pizza” surpassed the brand’s expectations, catching the imagination of pizza fans and the gaming world keen to discover the “Halo taste”.

This year Pizza Hut Delivery has enlisted the help of a die-hard gaming fan and blogger FlawlessCowboy - whose review of last year’s “Halo Anniversary Pizza” generated over 30,000 views on YouTube - to create the “Halo 4 Stuffed Crust Pizza”. Based on input from fans, Pizza Hut Delivery has made the campaign bigger and better for 2012 by incorporating a bespoke microsite, where customers can claim an exclusive Halo 4 Avatar and win prizes.

In addition Pizza Hut Delivery has also created unique Halo 4 pizza boxes. Pizza Hut Delivery has also worked with Microsoft to create a wide range of printed materials including voucher books, direct mail, box toppers and emails.

Amy Ashken, assistant brand manager at Pizza Hut Delivery, commented: “We have been overwhelmed with the response to our marketing partnership with Xbox and Halo 4. With so many of our customers enjoying a night in with pizza and their Xbox, this has been a perfect tie-up for Pizza Hut Delivery and we are delighted that it has generated such a positive reaction from customers.”

FlawlessCowboy, who helped develop this year’s pizza, added: “I did a video review of last year's pizza and, if truth be told, I thought there could have been more of a “Halo Experience” for fans. This year it's a totally different story and Pizza Hut Delivery has really gone to town!”

Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian