It's that time of the week once again when we pick out the saddest ad from the last seven days.
Winning the award no one covets this week is Beechams, with a Sherlock spot that's truly criminal.
If the fictional Sherlock Holmes's deduction skills are adversely affected by the common cold in this ad then what the hell was the copywriter suffering from? The ebola virus? Holmes cannot see the vital clue to solve the murder that's before his very eyes because his judgement has been impaired by his symptoms.
What's the worst ad you've seen this week? Tweet your suggestions to @thedrum using the hashtag #marketingweak