Marketing Weak: Criminal Beechams ad wins this week's dodgy ad award

It's that time of the week once again when we pick out the saddest ad from the last seven days.

Winning the award no one covets this week is Beechams, with a Sherlock spot that's truly criminal.

If the fictional Sherlock Holmes's deduction skills are adversely affected by the common cold in this ad then what the hell was the copywriter suffering from? The ebola virus? Holmes cannot see the vital clue to solve the murder that's before his very eyes because his judgement has been impaired by his symptoms.

What's the worst ad you've seen this week? Tweet your suggestions to @thedrum using the hashtag #marketingweak

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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