D Love revealed as face of Digital Radio UK's latest campaign to get the nation to go digital
Digital Radio UK unveiled the spoof animated character that would lead the campaign to encourage consumers to go digital – a medallion-wearing 1970s soul singer called D Love.
The 15-inch puppet, described as a “smooth soul man”, is set to appear in advertising across BBC and commercial TV and radio from mid-November.
The D Love campaign has come as part of a larger £10 million two-year campaign by Rainey Kelly Campbell Roalfe/Y&R, which began with a range of ads last year.
Ford Ennals, chief executive Digital Radio UK, said the new campaign was "really refreshing and I absolutely think it's going to break through".