Stanley Black & Decker appoints eCircle to handle pan-EMEA eCRM campaigns

Daniel Kennedy, digital services manager for EMEA at Stanley Black & Decker, said: “After a rigorous and thorough selection process, we had no doubt eCircle was the right partner for us. Their managed service capability and CMS template, combined with their international offering all provide an unrivalled CRM solution for our brands. Our customers will be able to look forward to insightful, highly targeted and engaging content.”

The brief will include automated welcome programs for consumers signing up to receive branded communications and broadcast of the brands’ eCRM newsletters to both an international and local audience; with each campaign to be delivered in multiple languages across Europe.

Simon Bowker, managing director of eCircle UK, added: “We are thrilled to be working with such a renowned and distinguished brand as Stanley Black & Decker. They have a wide and varied customer base – from professional plumbers and plasterers to the weekend DIY enthusiast - so they need the capability to personalise their communications according to the both individual interests and region. The combination of our technology, experience and in-house expertise gives them exactly this.”