Glenmorangie seeks new creative agency as it parts with WCRS
Glenmorangie, the single Highland malt whisky brand is seeking a new creative agency. The Drum has learned that the brand has split with WCRS as it plans a new direction. WCRS was appointed to work with Glenmorangie two years ago to develop a global brand advertising idea, which resulted in the creation of the ‘Unnecessarily well made’ campaign. It is understood that the brand is now seeking a smaller marketing agency to develop flyers, POS material and trade advertisements, which led to the split with WCRS. Glenmorangie declined to comment when approached by The Drum.