6 November 2012 - 10:00am | posted by | 0 comments

Glenmorangie seeks new creative agency as it parts with WCRS

Glenmorangie seeks new creative agency as it parts with WCRSGlenmorangie seeks new creative agency as it parts with WCRS

Glenmorangie, the single Highland malt whisky brand is seeking a new creative agency.

The Drum has learned that the brand has split with WCRS as it plans a new direction.

WCRS was appointed to work with Glenmorangie two years ago to develop a global brand advertising idea, which resulted in the creation of the ‘Unnecessarily well made’ campaign.

It is understood that the brand is now seeking a smaller marketing agency to develop flyers, POS material and trade advertisements, which led to the split with WCRS.

Glenmorangie declined to comment when approached by The Drum.

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