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Glenmorangie seeks new creative agency as it parts with WCRS

Glenmorangie, the single Highland malt whisky brand is seeking a new creative agency.

The Drum has learned that the brand has split with WCRS as it plans a new direction.

WCRS was appointed to work with Glenmorangie two years ago to develop a global brand advertising idea, which resulted in the creation of the ‘Unnecessarily well made’ campaign.

It is understood that the brand is now seeking a smaller marketing agency to develop flyers, POS material and trade advertisements, which led to the split with WCRS.

Glenmorangie declined to comment when approached by The Drum.

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