Glenmorangie, the single Highland malt whisky brand is seeking a new creative agency.
The Drum has learned that the brand has split with WCRS as it plans a new direction.
WCRS was appointed to work with Glenmorangie two years ago to develop a global brand advertising idea, which resulted in the creation of the ‘Unnecessarily well made’ campaign.
It is understood that the brand is now seeking a smaller marketing agency to develop flyers, POS material and trade advertisements, which led to the split with WCRS.
Glenmorangie declined to comment when approached by The Drum.