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Glenmorangie seeks new creative agency as it parts with WCRS

Glenmorangie, the single Highland malt whisky brand is seeking a new creative agency.

The Drum has learned that the brand has split with WCRS as it plans a new direction.

WCRS was appointed to work with Glenmorangie two years ago to develop a global brand advertising idea, which resulted in the creation of the ‘Unnecessarily well made’ campaign.

It is understood that the brand is now seeking a smaller marketing agency to develop flyers, POS material and trade advertisements, which led to the split with WCRS.

Glenmorangie declined to comment when approached by The Drum.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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